B-inspired MEMBERS DIRECTORY
Estee MADASCHI
Global Marketing Transformation Expert
Based in Nyon
Languages: English
Global marketing transformation expert.
Estee works to bring advanced diagnostic tools and medical technologies to market. Her work supports healthcare systems, clinical laboratories, and medical professionals in accessing the precise diagnostic systems they need to improve patient testing, microbiology workflows, and clinical outcomes.
WORK WITH ESTEE
Commercial & regional partnerships. She collaborates on regional marketing strategies and product distribution frameworks within the Diagnostic Systems (DS) division for the EMEA region.
Clinical & product consultation. Estee’s an expert in engaging with clinical laboratories and healthcare providers to align advanced medical device portfolios with operational testing demands.
Industry & educational initiatives. Partnering on scientific and professional development programs is key to Estee’s work.
At heart, Estee is a connector and builder who believes that turning innovation into commercial success requires bringing clarity, alignment, and momentum to high-performing teams. She is deeply passionate about helping teams feel confident, connected, and equipped, so they can deliver a meaningful, lasting impact on global healthcare.
FUN FACT
While Estee’s built an impressive portfolio in the world of strategic marketing and commercialisation, she started her career on the frontline of healthcare as a medical scientist!
