Back to the basics. Again.
“See one, do one, teach one.” It may work for health care, but in communication, it’s often far from the truth 😖
The adage says that healthcare providers are trained through a three-step model of observing a procedure, doing it themselves and teaching it to others.
If only things were that straightforward in the content and communication world!
But no, there are often a great many loops back to “re-learn the basics yourself”.
This year has been a keen reminder of this.
When Mandy Bronsil invited Julie de Meyer and me to join her as partners running the B-inspired Community, it felt natural that I would lead the community’s content and communication efforts.
And what a rollercoaster of an experience it’s been! Even if I help teams and leaders all the time to set up their plans, systems and strategies, going through the process myself brought me back to the basics (and many times).
💡 It takes time to find the rhythm and build the routines. Don’t expect everything to fall into place overnight: 3-6 months is a more realistic timeline.
💡 Getting everyone on board is crucial. Even when there’s a clear lead taking charge, the whole team needs to be brought along. This, again, is a process that requires its own time.
💡 Best ideas come from collaboration. A content plan is a starting point that team members, clients and other stakeholders contribute to. Those contributions are what bring the plan to life (once more, over time).
I guess you’re seeing the trend?
For me, this has been a wonderful reminder of what I’m asking my clients to go through when setting up and updating their communication and content strategies.
Working in this partnership helps me crystallise my expertise but also allows me to learn from others and explore directions I wouldn’t even think of going myself.
It’s been exciting, teachable, memorable, revitalising, and yes, humbling. Thanks to Mandy’s and Julie’s patience, kindness, and dynamism, we’ve shaped this wonderful community and fine-tuned our own skills.
What have you learned about yourself and your work when working with others?
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